Privacy Policy

At Market Force we are committed to respecting your privacy. As such, we have developed the following privacy policy, in order to comply with the Canadian Personal Information Protection and Electronic Documents Act. This legislation recognizes the right of privacy of individuals with respect to their personal information.

Market Force, (“Market Force”) develops and operates the web site and survey sites affiliated with clients of Market Force (the “Sites”). The following discloses Market Force’s information gathering and dissemination practices for the Sites.

What is Personal Information?
Personal information is information about an identifiable individual. It includes your full name, address, telephone number, date of birth, email address, and any other information that identifies who you are or would allow someone to contact you. Personal information only becomes known to Market Force Inc when you provide it to us.

Collection and Use of Personal Information

If you are filling out an online survey, entering a contest or contacting us you will be asked for the following information:

Online Surveys
Our online surveys may ask you for such information as contact information (like name, telephone number and e-mail address), and demographic/classification information (eg. education or age). Your contact information may be used as required to process your request to be contacted by a client location.

Promotional Contests
Market Force may offer various promotions from time to time. When entering a promotional contest, we ask for your name, date of birth, address (email and/or residential) and phone number so that we may communicate with you in the event you are a winner.

Contact Us E-Forms
Our Site’s contact forms require you to give us your name and contact information potentially including telephone numbers. To post a message to Market Force using an e-form, an e-mail address is also required.

For certain opt-in services, Market Force may collect profile (eg. Personal interests) and demographic information (e.g. Household income, etc). This information will be used to communicate specific information to you based on the profile and demographic information you provide.

Non Personal Information
Our web servers do automatically recognize some non-personal information. Specifically, when you visit the Market Force web site, we collect information regarding:
· your Internet location (IP address)
· the software (and its configuration) you use to visit our site
· the dates and times you visit our site
· the pages you visit on our site

New Use of Personal Information
Should Market Force wish to use your personal information for a purpose not contemplated at the time of initial collection, such as additional services, products, or promotional offers that may be of interest to you, we may use your contact information, including your email address, to ask for your consent to use your personal information for the new purpose.

Market Force does not rent, sell or give your personal information to third parties and does not disclose your personal information except as may be required to process your request to be contacted by a client location.

Non-personally identifiable information may be used to help us with the design and content of our web site as well as for personalization of some services. This information may be used in the aggregate to analyze aspects of site usage.

How to Correct or Update Your Personal Information
If you need to correct or update your personal information registered with us, contact the privacy officer and use "personal profile update" as the subject of the message. Please make sure to include your previously registered name, address, email address and phone number along with any new personal information in the body of the message.

Market Force will record your personal information change in our web database and will make this change available to our proper business groups.

The Sites have reasonable security measures in place to protect against the loss, misuse and interception of information by third parties. Market Force assumes no liability for interception, alteration or misuse of information transmitted over the Internet.

Contacting Us
If you have questions or suggestions about this privacy statement, the practices of our sites, or an account of the use that has been made of your information or your interactions with Market Force, simply contact the following:
Privacy Officer
Market Force

Market Force partner sites may have privacy policies independent of Market Force Information Inc. This Privacy Policy extends only to data collected on sites developed by Market Force. Market Force may share aggregate information with partner sites however this aggregated information does not contain personally identifiable information.